Video or 'film' has not always worked online.
1.Where and when did usable online video start? (provide some refs. and an example if possible)
Online video came about during 2004. Although, it wasn't until 2005 that the first group committed to producing online video, the philosophy and technical methods of producing online video had a name for themselves. They were called vloggers and videobloggers.
It wasn't long after that until You Tube came along, posting their first video in April of 2005. An example of usable online video today would be the use of educational lectures such as Lectopia, which enables viewers to see and hear content without having to go into a lecture.
(http://dembot.com/post/310798115/a-decade-in-history-of-online-video)
2.In the lecture we heard about technological innovations that were used by the studios to lure audiences. (mostly to combat the popularity of TV)
What recent innovations are being used to lure us in the movies?
Most recently 3D has been a way to lure audiences to compete with television. Another innovation would be Gold Class, this has transformed the movie experience and given cinemas something more over TV.
What are they luring us from?
They are luring us from pirating movies from the internet, so we continue to put money into the film industry. If television and cinema had the same qualities, why would anyone leave their house if they can watch exactly the same thing by simply downloading a new release from the internet.
3.Are short films still being made? Why? Who pays for them to be made?
Yes short films are still being made. There is a huge market for short films. Film festivals are popular as a way to get your film out there in front of distributors and exhibitors. They can be airline companies, mobile phone companies or anything that involves new media.
4.The term viral is thrown about adhoc but what does it mean in film/movie arena? Give some examples.
In the film/movie arena the term viral is used when something becomes viewed by the majority of audiences. For example a you tube clip or a popular film. One I can think of is 'Trent from Punchy,' which was a hilarious You Tube clip that went viral. 'Beached Whale' is another You Tube clip that became widespread, Supre even sold t-shirts with the whale on the front.
5. Online video distribution isn't limited to the short film format. We are now starting to see television styled shows made solely for internet release (webisodes). Find an example of this style of content and discuss how viewing television content in this way can positively and negatively affect the viewer's experience.
I found an example of a webisode for Alicia Keys new album. What is positive about viewing television in this way is missing out on advertisements and being able to have a deeper insight into something that you wouldn't normally see on TV. What could negatively affect the viewer's experience is the size of screen. Television is always going to have a bigger screen and has the benefit of watching as a group.
(http://www.youtube.com/watch?v=_11T5Ai9wZM)
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